“Beta5 chocolates are produced in small batches using ethically sourced estate chocolates and premium ingredients.
The name comes from the form-5 beta crystal structure which is the most stable form of cocoa butter crystallization, formed through the controlled melting, and subsequent cooling (tempering) of liquid chocolate.
As a result, the identity reflects this approach to the chocolate making process - a careful blend of science and craftsmanship.
The packaging design was a carefully considered and executed aspect of the brand development. Understated and refined, the packaging doesn’t distract from beauty and vibrancy of the products inside them which are an exciting discovery.”
Designed by Glasfurd & Walker.
Weld is a collaborative creative space in the industrial district of Dallas, therefore the building and space is the product that sells and furthermore the brand itself. Our goal with the logo was merely to accompany the space so we had to do something in the spirit of the building: industrial, clean and simple.
MARTYN GEORGEMartyn George a Chicago-based retail store that offers a curated collection of vintage culinary objects, revived for use and display in the contemporary world of homemaking and design. I was asked to create an identity system, website as well as visual guidelines for the retail environment.by robertefurd