“Beta5 chocolates are produced in small batches using ethically sourced estate chocolates and premium ingredients.
The name comes from the form-5 beta crystal structure which is the most stable form of cocoa butter crystallization, formed through the controlled melting, and subsequent cooling (tempering) of liquid chocolate.
As a result, the identity reflects this approach to the chocolate making process - a careful blend of science and craftsmanship.
The packaging design was a carefully considered and executed aspect of the brand development. Understated and refined, the packaging doesn’t distract from beauty and vibrancy of the products inside them which are an exciting discovery.”
Designed by Glasfurd & Walker.
Weld is a collaborative creative space in the industrial district of Dallas, therefore the building and space is the product that sells and furthermore the brand itself. Our goal with the logo was merely to accompany the space so we had to do something in the spirit of the building: industrial, clean and simple.
MARTYN GEORGEMartyn George a Chicago-based retail store that offers a curated collection of vintage culinary objects, revived for use and display in the contemporary world of homemaking and design. I was asked to create an identity system, website as well as visual guidelines for the retail environment.by robertefurd
The advice I like to give young artists, or really anybody who’ll listen to me, is not to wait around for inspiration. Inspiration is for amateurs; the rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an awful lot of work. All the best ideas come out of the process; they come out of the work itself. Things occur to you. If you’re sitting around trying to dream up a great art idea, you can sit there a long time before anything happens. But if you just get to work, something will occur to you and something else will occur to you and somthing else that you reject will push you in another direction. Inspiration is absolutely unnecessary and somehow deceptive. You feel like you need this great idea before you can get down to work, and I find that’s almost never the case.”